According to the book visual Language of Jos van den Broek, Willem Koetsenruijter, Jaap de Jong and Laetitia Smit are the main rule for gestaltning simplicity, which creates “space in the brain”. Theoretically will gestaltning reduce cognitive overload. Because of the capacity of our working memory is extremely limited is this beneficial.
Gestalt theory creates a degree of order in visual communication, which keeps the creators of visual information on the right track.
There are rules to simplify the complexity of how to create a picture within the gestalt aspects. They can roughly be categorized:
- Significance
- Proximity
- Similarity
- Direction of motion
- Area
- Relatedness
- Synchronicity
This rules exist due to help reduce non-useful information in picture or add/improve important things, which is needed to create the wanted simplicity.
Here are examples of the different gestalt laws.
This technique are also used in creation of newspaper and websites, in order to create a clear headings and categories.
A practical example is the company IKEA, every store in the world is similar and everything works together and also the colors of the brand as symbolized which country its come from.
With these practical and easy rules in the mind, may a presentation in visual fields be better and the audiences have a better chance to understand the message.
WORLDWIDEJIMMY 