The LEGO® Story
This movie is about the toy manufacturer LEGO. The movie was created as an animation movie and it tells the history how the company was created, how the name was found and how the development of the company performs during the years.
The movie creations are well executed and have a personal impression because the storyteller is one of the owners. LEGO are a famous company and they are well known worldwide but by the movie do I know now how they have struggled to get there they are today. This is the thing LEGO shows with their movie, they add a now dimension of knowledge to the consumers, who the owners are and their family story.
The movie succeed to connect the personality in the plastic toys they are selling, which can sees as a mass produced thing for children’s and for adults who have not grown up yet, who the owner was, the roots of carpenters profession, it’s a family company and the story and of the ups and downs.
When creating a story are there some criterias that is good to use to ensure a good result.
- Structure of the story
- The context/aim/subject
- Technic to tell the story (ex. Voice over)
- Duration
- Communication style
- Engagement
The Story of LEGO is a good example of these criterias and how it can be implemented in a storytelling movie. The structure in this movie is like a “normal” story, it ending with its starting point. A man, which are the last owner of the company tells the story about the family company and it’s his voice we hear the whole story (voice over) and he will take us back in the time from the first owner till his own time and tell us what happened there between. The visual communication in the movie is clear and understandable because they use a combination of voice and images/movie illustration. This holds the engagement and attention of the story of the audiences. Its duration is about 17 minutes and by leaving the payoff of until the end of the movie as it hard to stop watch.
I think many people have some kind of relation to LEGO and that evokes emotions feelings about the story and the audiences can relate thing with them self.
WORLDWIDEJIMMY 